Google Analytics and Me

Before this fall, I had never heard of personal branding. This changed drastically ever since I became an Advertising and Public Relations major at Grand Valley. Personal branding is crucial in this field, as knowing your brand and selling your brand to build your network is a huge part of APR. For me, my personal... Continue Reading →

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Networking – PRSSA

I believe that I have met more people in the past four months than I did in a whole year back home. In my first semester at Grand Valley State University, my personal rolodex has grown immensely. I owe most of this growth to the Public Relations Student Society of America. On September 7th of... Continue Reading →

Networking – Healthcare PR

As an Advertising and Public Relations major at Grand Valley State University, all I ever hear is network, network, network. The importance of networking is emphasized in all of my CAP classes. According to Merriam-Webster dictionary, the definition of networking is "the exchange of information or services among individuals, groups, or institutions; specifically:┬áthe cultivation of... Continue Reading →

Something About Infographics

Tired of looking at boring graphs and stats? How about those lame "wikiHow"s that make you read paragraph after paragraph about how to tie a shoe? They can get boring and sometimes long winded. Fear not, though, for I am about to introduce you to a whole new world of information sharing. Infographics! Filled with... Continue Reading →

Business Branding: InDesign

Developing a personal brand is a staple in today's professional realm. Everyone has a brand, whether they are aware of it or not. The way one presents themselves, their skills, and their attributes are all things that become a part of a brand. A title can bolster the credibility and validity of someone's brand. Creating... Continue Reading →

Presence and Popularity on the Internet

Whereas many people are wary of their presence on the Internet and worried about leaving their "footprint", being traceable on the Internet can have its benefits. Today, more than ever, employers are searching for their potential employees on the Internet and social media to dig up whatever kind of dirt, if there is any, on... Continue Reading →

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