Category: CAP 105

Google Analytics and Me

Before this fall, I had never heard of personal branding. This changed drastically ever since I became an Advertising and Public Relations major at Grand Valley. Personal branding is crucial in this field, as knowing your brand and selling your brand to build your network is a huge part of APR. For me, my personal … Continue reading Google Analytics and Me

Networking – Healthcare PR

As an Advertising and Public Relations major at Grand Valley State University, all I ever here is network, network, network. The importance of networking is emphasized in all of my CAP classes. According to Merriam-Webster dictionary, the definition of networking is "the exchange of information or services among individuals, groups, or institutions; specifically:┬áthe cultivation of … Continue reading Networking – Healthcare PR

Perusing Possibilities: Finding Jobs on LinkedIn

It is safe to assume that, on average, people "waste" a lot of time on social media. It might be that you are scrolling through dozens of tweets on Twitter, liking your grandma's status on Facebook, or double tapping your bestie's selfie on Instagram. Maybe it's all three, which just shows how often we use … Continue reading Perusing Possibilities: Finding Jobs on LinkedIn

Manageable Media: Ins and Outs of Tweetdeck

It can be said that social media is extremely prevalent today. The extent of this has almost reached the point to where it is not manageable. Specifically with Twitter, one's feed can grow to the point where the user is overwhelmed with a barrage of tweets, retweets, hashtags, and ads. As enjoyable and useful as … Continue reading Manageable Media: Ins and Outs of Tweetdeck