Google Analytics and Me

Before this fall, I had never heard of personal branding. This changed drastically ever since I became an Advertising and Public Relations major at Grand Valley. Personal branding is crucial in this field, as knowing your brand and selling your brand to build your network is a huge part of APR. For me, my personal brand is built around how social I am in my life and my interest in all forms of media, hence the name of this blog, and my desire to become a PR professional. Media and the way people reach an audience is ever changing today, and it is up to me to stay informed with current trends to stay in the know.

As stated previously, I am an Advertising and Public Relations major, although, I have yet to declare an emphasis. I will most likely choose public relations as it is an atmosphere that I can see myself thriving in. My social nature makes public relation conducive to my growth as a person. However, it is nigh impossible to know exactly where one will end up in life. Therefore, it is necessary to become adequate in all aspects of the APR field. This will not only increase my knowledge of both sides, but, I will also become a more versatile employee. This versatility would be beneficial in developing my brand. Media is almost a living creature. It is so alive in the sense that it moves and changes, it talks to us and we talk back. With so much feedback, it becomes difficult to keep track of who is saying what and how to respond.

This is where Google Analytics comes in. This system acts as a translator between and advertiser and their target market. It is extremely user friendly and easy for advertisers and businesses to use. Imagine Google Analytics as the middle man. You have a website for a business that sells let’s say shoes. Now, what use is a website if you have no idea whether it works or not? This system allows you to respond to your customers that come to your website. Google Analytics provides you and your business with comprehensives data about what your customers are doing on your website.

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Clark, E. K. (n.d.). [Screenshot of Test Score]. Retrieved December 14, 2016.
To do this, Google uses Javascript, a form of source code, to track who is coming to your website and what they are doing there. This code lets Google find out where in the world your customers are coming from, what campaigns are working, and how customers use your site. It can even know where on your website that potential customers lose interest. You learn what pages of your website are not performing well and then take action to fix the problem.

Google offers another service known as AdWords that helps users form ad campaigns. AdWords can be useful to make your business known and bring people to your page. This service can provide data about your ads in regards to their click through rate, page quality, and how you get your ads out to the public. This can be extremely useful, however, with Analytics the two become powerhouses for a business.

So this may leave readers asking, “what if I prefer public relations over advertising?” Well, Analytics doesn’t have to be just for the advertisers. Think about it this way, you are helping a political campaign as a PR pro and your candidate needs someone to reach the community through their website. Here, Analytics can be used to show what portion of the candidates website is being focused on. There is a page on this hypothetical candidate’s website that regards their stance on environmental protection. Google Analytics can tell you that this page is getting the most clicks and is performing very well. Now you, the PR pro, can tell your candidate to focus on this issue to reach the community and boost their reputation with the people.

So, maybe my life does take a turn towards advertising. Maybe it stays on the track of public relations. Either way, Google Analytics will help me further my career and my brand as a PR professional who can reach others through the use of new technologies and media. This is why I became Google Analytics certified.

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Clark, E. K. (n.d.). [Screenshot of Passed Certification]. Retrieved December 14, 2016.
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Movie Theater or Watch Movies Online: Making My Blog Big

netflix
Netflix. Digital image. Netflix – Chrome Web Store. Chrome Web Store, 24 Mar. 2015. Web. 13 Oct. 2016.

Before taking CAP 105, if someone were to ask me what SEO or SEM stood for I would have given them a blank stare. I now know just how beneficial SEO and SEM can be. SEO stands for Search Engine Optimization, while SEM stands for Search Engine Marketing. For this assignment, we were taught how to use Google Ads Keyword Tool. This helpful tool allows the user to input words and receive an output of the most searched related words or keywords. The purpose of this is to inform the user on what words are most used so one can incorporate these words into their website, leading their website to appear higher up on the search list. In the end, we were supposed to have chosen a total of five keywords and put them into Google Ads Keyword Tool and record the related words google provides. From there, we were to use these keywords in sentences and also use one or two in the title of the blog post. Along with these sentences that include the keywords, we were also to provide the number of monthly searches for these words and also the five words we came up with. My words were: movies, cinema, actor, movie character, and sequel. The alternate words that Google Ads Keyword Tool provided were: watch movies online, movie theater, actress, female movie characters, and movie sequels.

Movies (1M – 10M)

Cinema (1M – 10M)

Actor (100K – 1M)

Movie Character (10K – 100K)

Sequel (10K – 100K)

Watch Movies Online (1M – 10M)

  • Streaming services, such as Hulu and Netflix, allow users to watch movies online.

Movie Theater (1M – 10M)

  • However, the classic viewing in a movie theater will never die.

Actress (100K – 1M)

  • Another aspect of film that is changing are lead roles which now feature an actress leading instead of an actor.

Female Movie Characters (1K – 10K)

  • Female movie characters in lead roles are becoming more common and appealing.

Movie Sequels (1K – 10K)

  • Movie sequels, while usually huge money makers, lessen the diversity of movies on the market.