Networking – PRSSA

I believe that I have met more people in the past four months than I did in a whole year back home. In my first semester at Grand Valley State University, my personal rolodex has grown immensely. I owe most of this growth to the Public Relations Student Society of America. On September 7th of this year I decided to get my feet wet by joining PRSSA. It was enlightening, to say the least. A freshman among a sea of senior members, I did not know a single person. I can be seen in the picture below. What the picture doesn’t shown, though, is the inner panic I felt as everyone around me greeted their friends.

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Ermoyan, J. (2016, September 7). [First PRSSA Meeting Fall 2016]. Retrieved December 8, 2016, from https://twitter.com/JaclynErmoyan/status/773689292241731588
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Ermoyan, J. (2016, September 7). [First PRSSA Meeting Fall 2016]. Retrieved December 8, 2016, from https://twitter.com/JaclynErmoyan/status/773689292241731588
This picture was taken at the first meeting of the semester. There I am, sitting in the back all alone. Now, this isn’t going to be some sob story about how I was lonely and never made any friends. What actually happened is quite the opposite. Over the course of the semester, I never missed a single PRSSA meeting. I was presented with the opportunity to meet and connect with all kinds of like-minded people. Although not everyone in this picture stayed in PRSSA this semester, those that did I got to know.

There was a very short time where everyone there got to introduce themselves to the people around them, however, that short icebreaker was not enough for the names to stick in my head. At the time, I didn’t know that the girl two seats to my left is Vanessa who would later be a member of the APR Alumni Relations committee with me. The girl to the far right of the second picture is Danielle, another member of the APR Alumni Relations committee. Seated in front of Danielle is Hunter, someone I did not even know I shared a class with, CAP 105. I could go on and on listing all the PRSSA members I know, but, that would be pointless if there was no professional development provided.

The person who recruited me to PRSSA, Kelly Darcy, became almost a mentor for me. She essentially taught me how to use Twitter, which is definitely helpful in the field. She taught me how to use Tweetdeck, a life saver that I used every PRSSA meeting. I was also a guest on her podcast, PR Hangover, after one of the meetings about being a solo practitioner. Alyse Rose was featured alongside me on the podcast and we got to know each other through the meeting.

Another person that I met at PRSSA who helped me blossom in both the club and also in classes was Ashley Bovin. Another person I didn’t know that I shared a class with, Ashley is the reason I survived CAP 115, a class that should not have been as confusing as it was for such a level. Not only did she help me through this class, she is also the Vice President of Alumni Relations for PRSSA and the Chair of the APR Alumni Relations Committee. I applied to join the committee and she accepted my application and allowed me to join. It was through networking at PRSSA and having her experience my work ethic in class that gave me the upper hand when joining.

I made some of my biggest advancements in PR through going to that first PRSSA meeting and getting to know those two people, alongside the many others that I interact with on a regular basis because of the club. I look forward to next semester, where I would like to blog about every meeting and even further my involvement with PRSSA.

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Perusing Possibilities: Finding Jobs on LinkedIn

It is safe to assume that, on average, people “waste” a lot of time on social media. It might be that you are scrolling through dozens of tweets on Twitter, liking your grandma’s status on Facebook, or double tapping your bestie’s selfie on Instagram. Maybe it’s all three, which just shows how often we use social media. Now, some people say that this has a negative impact, which it may. However, is social media has its many benefits, one being the ability to find a job. Let’s look at how social media has innovated the way we can discover jobs within our careers.

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LinkedIn [Digital image]. (n.d.). Retrieved October 28, 2016, from https://play.google.com/store/apps/details?id=com.linkedin.android
Social media sites are forms of technology that has sucked us into the void, without a doubt, and at this point there is no way to escape. So why not use it in a more productive manner? LinkedIn is one platform that has changed the professional world. This form of social media has made it much easier for professionals to stay in contact with each other, discover jobs, employees, and employers. Through the use of this “professional Facebook” of sorts, I was quickly able to find a handful of employment opportunities. This took only about thirty minutes to gather a long list of potential jobs. LinkedIn makes it extremely easy to filter out the type of job that is being searched for. The positions I found fall within the realm of Public Relations and Communications. As a PR major at Grand Valley, I found it very interesting to take a a look at all the possibilities within my field.

Kirkhof Center Big Screen Theater

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Timeline of Kirkhof advert [Personal photograph]. (2016, September 29).
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Screenshot of timeline [Personal photograph taken in Mac]. (2016, September 29).

A large part of the fantastic phenomenon that is film would have to be the atmosphere. Everyone enjoys films differently, however, many enjoy viewing these movies with others. Company and comradery can be found in a movie theater, which is why many people see movies in theaters. The uproar a comedy can cause or the fear a horror film can evoke are amplified when viewed with a group. At Grand Valley State University there is a Big Screen Theater on campus. Within the Kirkhof Center, one can find themselves immersed in a theater like atmosphere for free, or rather, however much their tuition is. I decided to create somewhat of a public service announcement about this theater to inform those who may not be aware of its existence.

For this, I began by creating a storyboard to organize my extremely short film. I initially started with very few panels and worked from there. I filmed the outside of the Kirkhof Center and the gloomy sky to capture the perfect movie watching environment. From there, I then recorded the side of the building that has the name “Kirkhof Center” on the side. To continue, I filmed the entrance to the building as a means to give direction and also to further show what the building looks like. Inside the building I filmed both the poster board outside the theater and also the seating within the theater. Once I added these clips and the text to match I realized that my video was extremely short. This is where I adapted my storyboard to make my video longer. To make my video longer, I added a panel about how a dorm room or apartment are not very conducive to a movie watching environment. Further extensions were added on by sampling clips from both the Captain America: Civil War and Finding Dory movie trailers, both of which have been screened at the Big Screen Theater. With my storyboard complete I complied, cut, and added transitions to the clips so it matched my storyboard. With these clips in, I added audio to my video. I took this audio, Springish by Gillicuddy, from free musicarchive.org and placed it into my video. This is where my trouble began. The most time consuming portion of creating this video, after rendering of course, came from formatting audio. Final Cut Pro did not agree with me and fought me as I tried to time out my audio and audio transitions. Eventually I persevered, though, and finished the assignment. By the end, I had a very short advertisement for the Kirkhof Center Big Screen Theater.

Citations

M. (2016). Marvel’s Captain America: Civil War – Trailer 2. Retrieved September 26, 2016, from https://www.youtube.com/watch?v=dKrVegVI0Us
T. (2015). EXCLUSIVE: ‘Finding Dory’ Trailer. Retrieved September 26, 2016, from https://www.youtube.com/watch?v=3JNLwlcPBPI
Springish [MP3]. (n.d.).