If you have ever had to manage social media, and I don’t mean posting that selfie on Instagram, you know that it can be very intensive. Using social media as a PR utensil involves content, planning, and proper execution. It is a time consuming duty that is nearly essential in public relations today as it is one of the easiest modes of communicating your message or brand to the public. Luckily, there are tools at our disposal that alleviate some of the work and stress that often come along with social media management.
Managing content for one social media account is easy enough, right? Well, what if you have to manage six? And what if you have to manage social media for more than one client? This is where Hootsuite comes in to save the day. Hootsuite is a social media management tool that allows you to access and make use of multiple accounts in one dashboard. Your dashboard can include Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram. Despite being free in its most basic form, there are plans that increase the capabilities for a subscription fee. With this service you can schedule, monitor, and analyze posts.
Tweetdeck is a tool that I am much more familiar with. I began using this tool my freshman year at Grand Valley State University due to a recommendation from a fellow Advertising and Public Relations major. After attending a few meetings of PRSSA, Public Relations Student Society of America, I grew interested in participating in Twitter chats. This is when you follow a certain hashtag and use it to engage in a conversation about a certain topic with others. It can be difficult, however, to keep up with the multitude of people using the hashtag while tweeting at the same time. Furthermore, if you want to follow another hashtag you would have to leave the current searched one to follow the other. But with Tweetdeck all these problems go away. The website is set up in a way that allows you to use multiple panels on a single dashboard. These panels are organized feeds that can contain tweets from any hashtag, any user, any content featuring a specific handle, and more. Tweetdeck also allows users to schedule tweets for the future which can be helpful for social media marketing and management. Because of this, that poor social media intern wouldn’t have to hit send at exactly 10 a.m.
Now, this is a platform that came to my attention fairly recently. Almost identical to Hootsuite, Buffer allows users to manage multiple platform at the same time. One thing that sets Buffer apart, though, is their app. That’s right, Buffer has a very comprehensive and clean app for iOS and Android smartphones for more mobile focused users. However, this app doesn’t really offer a feed option for those who want to view live feeds from all of their platforms.
Buffer. (n.d.). Retrieved November 15, 2017, from https://buffer.com/
Inc., H. M. (n.d.). Social Media Marketing & Management Dashboard. Retrieved November 15, 2017, from https://hootsuite.com/
TweetDeck. (n.d.). Retrieved November 15, 2017, from https://tweetdeck.twitter.com/